I’ve got two questions for you: Imagine it’s your first time on a website, what draws your attention and stops you from closing it like you did the previous tabs? Before reading your product descriptions and blog, what do you see first? Look at the image below for example
For most of us, it is the clear and crisp pictures on the website that captivates us. First impressions are everything in real life and it is no different online. Low-quality images can be underwhelming and make visitors less excited to check out the entirety of your website.
With so many websites online and people’s decreasing attention span, it is very important that you make a good first impression on everyone who comes across your site, as they are all potential customers. This is why we’re delving deep into the importance of good pictures for E-commerce websites.
When planning your E-Commerce website, CONTENT is key, but so are good quality PHOTOS of your products. Here are some reasons why you should invest in professional photography for your website 👇🏾:
➡️ They will help with SEO. SEO experts have found that if visitors are given photos to look at, they will remain on a website for a longer period of time. As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings.
➡️ High-quality photography supplies you with more visits by increasing the quality of your user engagement. Therefore, users are more likely to spend more time on your website which means you have a longer period to sell your products.
➡️ Great photos will increase your brand’s social media visibility because they promote social sharing. The more social shares, the more traffic to your website.
Ultimately, E-Commerce businesses should invest in clear and crisp pictures on their websites to achieve sale goals. Great pictures encourage visitors to stay longer on your site, improve your SEO, and will drive sales! It is very important to make sure these photos are taken by a professional photographer.
Digimark is very passionate about SMEs and will work with you to grow your business online. We offer the different services listed below:
- Digital Strategy
- Website Design and Development
- Search Engine optimization
- Content Strategy
- Social Media Management
- Lead Generation
- Email Marketing