In the simplest way, Digital Marketing is the promotion of products and services using electronic means. It is the umbrella term for all tactics used to promote business online. The main difference between Digital and Traditional Marketing is that Digital marketing happens online (eg: Social Media), while Traditional happens offline (Billboards, TV, Magazines, etc…)
Channels/Platforms are tools or areas where digital marketing is being used. Let’s dive deep into what they really mean.
Definition of different Digital Marketing Channels:
- Social Media- These platforms consist of websites and applications that enable people to create and share content
- Pay per click- Also known as PPC, it is a channel of digital marketing where advertisers pay a fee each time an ad is clicked. A common example is Search Engine Advertising and Google Ads is the biggest form. Under google ads, you have search campaigns, display, and shopping ads.
- Affiliate Marketing- An affiliate is an individual or another business that promotes your business on their platform for a profit of sales they generate.
- Influencer Marketing- Influencers are used to increase brand awareness and they can also be affiliates.
- Email Marketing- The use of email to promote products or services. This is a great communication tool to interact with potential and existing customers.
- SMS/Digital Messengers- Just like email, this is the use of messaging apps to develop relationships with potential customers or clients.
- Digital Billboards- These are visual advertising placed in busy areas in Cities.
Organic Marketing: Most of the channels mentioned above are not free and require payment for getting you sales. However, there are ways to inform people about your business organically. Here are some examples:
- Social Media- Although you have to invest money in social media ads nowadays to be more visible, this is still a free channel.
- Search Engine Optimisation (SEO)- Increasing the number of visitors to a website by obtaining a high ranking placement in search engine results page (SERPs)
- Direct Website Traffic- Since people are constantly searching the internet for solutions, your business could show up to them and they will find you organically.
- Google My Business- With a Google My Business Account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
- Customer Reviews- Customers who are highly satisfied with your product/service are your biggest ambassadors. Most of them are eager to recommend you and write reviews for free or for a small percentage off their next purchase!
Common Terms and Acronyms
- Impression- This happens when an ad or any digital media is displayed on a person’s screen. An impression does not mean someone automatically views the ad
- Reach- Number of people who may have seen your ad/content. Not to be confused with impression, as reach is focuses on the number of people who see the ad not how many times the ad was seen since someone can view your ad multiple times.
- Frequency- Number of times someone may have seen the same ad
- Conversion- This occurs when someone carries out an action you want them to, like makes a purchase on your website.
- Lead- A person becomes a lead when they have voluntarily submitted their contact details to the business
- Remarketing- Showing ads or content to people who have previously visited or interacted with your website or social media.
- Segmentation- Grouping audiences together based on different criteria with the aim to target/re-target them with more relevant info/ads.
- Life Time Value (LTV)- The projected revenue that a customer will generate during their lifetime
- ROAS- Return on Ad spend
- Objectives- Goals set by a business when promoting itself to potential customers, which should be achieved within a given timeframe.
- Metrics- Measurable values used to show the effectiveness of marketing efforts. Metrics help businesses know if they are reaching their goals. Examples of Metrics are Revenue from each channel, Conversion rate (the percentage of users who take specific action), etc…
- Key Performance Indicators (KPIs)- A quantifiable measure that shows if a company is achieving their objectives. KPIs determine the metrics you would look at to see whether you have achieved specific goals.
DigiMark is knowledgeable in all these forms of Digital Marketing. If you don’t have the resources to build a website or need some assistance in getting your business online, send us a mail at [email protected] or visit our website at https://digimark.ng
Digimark is very passionate about SMEs and will work with you to grow your business online. We offer the different services listed below:
- Digital Strategy
- Website Design and Development
- Search Engine optimisation
- Content Strategy
- Social Media Management
- Lead Generation
- Email Marketing
There is still so much more to learn about the world of Digital Marketing, but this is a good start! We hope this was informative for you and if you have further questions, leave a comment below and we’ll reply!